October Newsletter Articles Archive

What’s the Buzz?

Posted October 1, 2010 By s.applegate

Looking at the most popular newsworthy “buzz”, on just a random weekday last month, we identified the following topics as having the most play:

* Hyundai has displaced Nissan as one of the five “most considered” automotive brands among new-car shoppers. Ford is number one, followed by Toyota, Chevrolet, Honda and Hyundai. (Kelley Blue Book)

* Forty-nine percent said the new fall TV season is “important” to them. Among those looking forward to it, 75 percent said they are excited to see the dramas; 68 percent said the same about the comedies. Many fewer, 38 percent, said they are eager to view the new season’s reality shows. (International Communications Research for Comcast)

* Forty-two percent of a survey’s men and 61 percent of its women “are worried that their partner may cheat on them at some point.” (Cosmopolitan.com)

* Fewer than half (44 percent) believe prices are lower at “outlet malls” than at other stores. (WSL Strategic Retail)

* The “fast-casual” restaurant industry is expected to have sales of $23 billion in 2010, an increase of nearly 30 percent since 2006 (Mintel)

* Cable operators lost 711,000 subscribers in the second quarter of 2010. (SNL Kagan)

Pretty random? I found it pretty interesting that as a collective community, we’re thinking about what we drive, what we watch on television, if we’re being cheated on, where to get the best prices shopping, fast food sales and cable operators losing subscribers all inside of one day at the office! What’s your buzz?

For help with becoming top of mind with your prospects, contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com

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Found Money

Posted October 1, 2010 By s.applegate

Based on an American Express/Echo Research poll from August, 2010, most respondents claimed they would use it in some fiscally responsible way:

Found Money Chart by American Express/Echo Research 09/10

What would you do if you found $500?

Contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com to find out how we save our clients money every day!

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Sharing Online Content

Posted October 1, 2010 By s.applegate

There are a number of reasons that people feel compelled to share content but the primary reasons according to an August 2010 study by market-research/consulting firm Chadwick Martin Bailey revealed the following:

Reasons for Sharing Online Content Chart

The online poll reported 39 percent of women and 25 percent of men said they were “highly likely” to share online content with friends, colleagues or family members; 41 percent of women and 46 percent of men are “somewhat likely” to do so.

Types of Content Shared Online Chart

It may come as no surprise that the most frequent method for sharing content with others online is through e-mail, 86 percent. Facebook ranks number two with 49 percent and only a few, or 4 percent, report using Twitter.

For more information or help with your strategic media planning or buying needs, contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com.

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Commercial Confusion

Posted October 1, 2010 By s.applegate

According to the recent poll conducted by Adweek Media/Harris Poll, over half of all respondents reported that they were not confused by commercials very often. While older subjects tended to report greater confusion, 16 percent of young adults, age 18-34 reported feeling this way “somewhat often.” This aligns closely with the 45-54 age group that reported 4 percent felt confused “very often” and 14 percent “somewhat often.”

Commercial Confusion Chart by AdweekMedia/Harris Poll

Understanding was greater among the 35-44 age group, where only 2 percent reported being confused by commercials “very often,” 11 percent “somewhat often.”

Advertisers and the ad agency community alike can also appreciate that so few of the respondents said they simply don’t watch TV commercials and that there was little variation by age. 13 percent of the 55 and over group reported that they don’t watch commercials compared to 10 percent of each other age group in the survey.

For more information or help with your strategic media planning or buying needs, contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com.

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