Digital Post Office?

In the fifties and sixties, people couldn’t imagine a world without milk deliveries. Just like it’s hard to imagine life without mail carriers today. It’s time. Thinking of it from both a marketer’s and consumer’s perspective, it would rid the world of spam forever and who wouldn’t love that, (aside from spammers)?

At the United States Postal Service’s (USPS) Innovation Symposium last month, some of their largest customers stressed the need for the post office to start playing in the digital sandbox. It makes sense from a practical and financial standpoint – the U.S. Postal Service reported a net loss of nearly $2.5 billion for June 2010, an increase from the $1.3 billion reported in the same period last year.

Selfishly, a government sponsored entity would be able to get the ISP’s to support uniform standards for allowing rich media back in the email inbox. While there are a few reputable Email Service Providers (ESPs) that have great certification programs, the USPS could standardize this tomorrow.

They could even provide the non-profit senders a discounted rate like they already do for mail. If you give Disney, Macy’s, Target, Wal-Mart, and all the other major direct to consumer marketers an ability to use JavaScript in the email inbox, it could vitalize the ‘honest broker’ role the USPS plays today…and kill all the spammers overnight. What ISP wouldn’t want this…other than Google?

For more information or help with your media planning and buying needs, contact Applegate Media Group at 887.515.5557 or



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