The Resurgence of Radio

According to a recent report from Katz Media Group, spot radio sales for the third quarter are up 15 percent over last year and there’s no sign of slowing down in the fourth quarter, pacing at 50 percent growth based on business booked to date. Six of the seven reported category are showing double digit increases:

From a geographic perspective, the West region, while still showing increases, trails the other reported regions.

While this is obvious great news for the radio industry, we believe it’s simply a reflection of the long overdue alignment between smart marketers and the industry itself since radio begins to more effectively leverage their various multi-platform delivery opportunities.

For more information or help to jump-start your media plan, contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com.

Share

5 Comments

  1. Ping from Miato:

    Hola,
    applegatemediagroup.com – da mejor. Guardar va!

    Miato

  2. Ping from Portable Grill:

    I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success.

  3. Ping from contracpetive pill:

    Wow! Thank you! I wanted to write in my web-site something like this. Can I take portion of your post to my blog?

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php