What’s the Buzz?

Looking at the most popular newsworthy “buzz”, on just a random weekday last month, we identified the following topics as having the most play:

* Hyundai has displaced Nissan as one of the five “most considered” automotive brands among new-car shoppers. Ford is number one, followed by Toyota, Chevrolet, Honda and Hyundai. (Kelley Blue Book)

* Forty-nine percent said the new fall TV season is “important” to them. Among those looking forward to it, 75 percent said they are excited to see the dramas; 68 percent said the same about the comedies. Many fewer, 38 percent, said they are eager to view the new season’s reality shows. (International Communications Research for Comcast)

* Forty-two percent of a survey’s men and 61 percent of its women “are worried that their partner may cheat on them at some point.” (Cosmopolitan.com)

* Fewer than half (44 percent) believe prices are lower at “outlet malls” than at other stores. (WSL Strategic Retail)

* The “fast-casual” restaurant industry is expected to have sales of $23 billion in 2010, an increase of nearly 30 percent since 2006 (Mintel)

* Cable operators lost 711,000 subscribers in the second quarter of 2010. (SNL Kagan)

Pretty random? I found it pretty interesting that as a collective community, we’re thinking about what we drive, what we watch on television, if we’re being cheated on, where to get the best prices shopping, fast food sales and cable operators losing subscribers all inside of one day at the office! What’s your buzz?

For help with becoming top of mind with your prospects, contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com

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