Applegate Media Group

 

 

Advertising, and media specifically, has been hit by the recession bug, but it appears to be turning the corner. Before it shifts into overdrive, we’ve compiled a quick snapshot of what Applegate Media Group is seeing in terms of latest trends and areas of opportunity.

National TV: Price opportunities somewhat limited – requires creativity. In general, they’re selling 1^st quarter scatter ad inventory at rates between 20-25% above upfront pricing.

Network Radio: Reasonable opportunity pricing exists with ample available inventory.

Satellite Radio: Favorable pricing has been secured lately and inventory is relatively plentiful.

Network Cable: As is the case with National TV, cable networks are also experiencing a strong 1^st quarter scatter market which is expected to continue into Q2. Broadcast changes to the 10PM time slot appear to have driven viewers to cable – also contributing to their strong quarter and fewer pricing opportunities.

Local TV: Quite varied on a market by market basis. Top markets of New York and Los Angeles appear to be gaining momentum but are still down overall. Categories that appear to be driving the activity are Automotive, Fast Food, Consumer Electronics and Telecom.

Local Radio: Typically, 1^st quarter presents terrific rate opportunities for spot radio and this year is no different. While it varies by market, there are some value plays out there now.

Outdoor: Inventory is relatively open as evidenced by shorter lead times required to secure premium placements.

Digital Search, Display & Email: There are opportunities in early 2010 but there are also reports of increased demand in some categories and projections that advertisers are looking to invest further ahead than most did in ’09. Recent J.P. Morgan predictions are that digital display ad spending will surge in 2010 and CPMs will rise by approximately 5%.

Consumer & Trade Magazines: Recession hit this group hard. Inventory remains open with ample avails at competitive pricing.

Newspaper: While inventory remains open, not as competitive with pricing as we believe they should be. That tune has been playing out for decades however!

• Evie posted on June 1, 2013
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• admin posted on March 21, 2012
  Thanks for not staying in the background any more!
• 2028705882 posted on April 11, 2011
  Hello, I was quering the web and I found your website. Keep up the good work.

If you’re ever at a loss to fill those awkward moments or eliminate the pregnant pauses, we have some ideas that are sure to be a hit, make you look so smart and above all – avoid the taboo subjects.

—The best website of 2009 was Flickr according to Time Magazine for its pioneering technology called collaborative tagging of visual images.

—The most buzzed about ad campaign of 2009 was Snickers “Snacklish” earning a 71.67 Zeta Buzz Ranking.

—The top city for employment in 2010 is Mt. Vernon, WA for its best of both worlds location. It’s only 60 miles from Seattle — so close enough for weekend getaways and quaint like a rural town without the downfall of being in the middle of nowhere.

—The record for the most cocktails made in one hour is held by Christopher Raph of Minneapolis who made 662 different drinks — each using at least three ingredients — in April of 2009. That’s an average of 11 cocktails a minute!

• admin posted on March 31, 2010
  That's so refreshing. We'll try to include more fun reading!
• admin posted on March 31, 2010
  I hope you mean "visually" clear as the Cocktail Party Chatter article was just for a little levity! Thanks for…
• gualetar posted on March 22, 2010
  The subject is fully clear but why does the text lack clarity? But in general your blog is great.

HOW TO SUCCESSFULLY MANAGE YOUR INBOX

If you’re like many busy folks, the speed with which your email inbox fills each day can sometimes be overwhelming. Do you catch yourself playing mind games against Outlook to see how long you can keep pace with less than 3 unread emails only to find that by 9:45, you’re defeated? Or, realize that much of what you’re receiving is not critically important but requires you to sift through it all like a bad game of minesweeper? Sound familiar?

Organization is the key to success in a fast-paced business environment and email rules play a vital role. You can start small and build your organizational kingdom over time.

1) Start by designating a flag color code or creating a special folder for emails from your boss and all upper management (based on Outlook)

2) Next, create a rule for your subordinates defining a different flag color or creating a new folder for the group

3) Then, proceed through your list of common inbox occupants

—tip: flag colors can get a little busy and remain in your inbox while folders are neatly moved / organized as subfolders under your inbox
—tip: a good rule of thumb is if you receive ten or more emails per day from an individual, assign an individual flag color/new folder

Now, the keys to the kingdom of organization are all yours!! I recommend starting small with just your boss and upper management designated with a special flag color or new folder so that you have an opportunity to see how the overall functionality works before you build-out your entire electronic filing cabinet.

THE DECADE IN REVIEW
Metric	2000	2009	% Change
Text Messages monthly	450 million	83+ billion	18419%
Google Searches monthly	112.5 million	6.75 billion	5900%
Home Broadband use	3%	63%	2000%
DVR households	3.5 million	31 million	786%
Time Spent online	30 minutes	4 hours	700%
Social-network use	8.00%	46.00%	475%
Online ad spending	7.2 billion	23 billion	219%
TV channels	61	130	113%
Online purchasers	28%	55%	96%
Own Cell phone	50%	85%	70%
Cost of 30-second Super Bowl spot	2 million	3 million	50%
Internet use	53%	75%	42%
National cinema box-office take	6.7 billion	9.4 billion	40%
Total ad spending	102.7 billion	141.7 billion	38%
Credit card users	159 million	181 million	14%
Hours of TV watched	52	58	12%
Dial-up use	40%	10%	-75%
“2000” is defined as year 2000 data point or the earliest date tracking became available. “2009” is defined by most recent data available as of 1.6.10
Multiple research sources utilized in the preparation of The Decade in Review. Contact AMG for complete source listing.