Digital Post Office?
In the fifties and sixties, people couldn’t imagine a world without milk deliveries. Just like it’s hard to imagine life without mail carriers today. It’s time. Thinking of it from both a marketer’s and consumer’s perspective, it would rid the world of spam forever and who wouldn’t love that, (aside from spammers)?
At the United States Postal Service’s (USPS) Innovation Symposium last month, some of their largest customers stressed the need for the post office to start playing in the digital sandbox. It makes sense from a practical and financial standpoint – the U.S. Postal Service reported a net loss of nearly $2.5 billion for June 2010, an increase from the $1.3 billion reported in the same period last year.
Selfishly, a government sponsored entity would be able to get the ISP’s to support uniform standards for allowing rich media back in the email inbox. While there are a few reputable Email Service Providers (ESPs) that have great certification programs, the USPS could standardize this tomorrow.
They could even provide the non-profit senders a discounted rate like they already do for mail. If you give Disney, Macy’s, Target, Wal-Mart, and all the other major direct to consumer marketers an ability to use JavaScript in the email inbox, it could vitalize the ‘honest broker’ role the USPS plays today…and kill all the spammers overnight. What ISP wouldn’t want this…other than Google?
For more information or help with your media planning and buying needs, contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com.
Monday, May 16th 2011 at 1:14 am |
Beautifull post.. really loved ur blog. This shows ur maturity. Keep going
Friday, October 1st 2010 at 3:57 pm |
I think you have spent some time to provide this amazing post to us. I don’t know how to thank you.
Tuesday, October 5th 2010 at 1:01 am |
We’re glad you like it! Thanks for reading!
Thursday, September 30th 2010 at 5:08 am |
Very nicely written..I wish I could write as well as you!
Sunday, September 26th 2010 at 10:20 pm |
I need to hear just what Wyatt will change about that?!?
Friday, October 1st 2010 at 9:25 am |
We’ll all be watching that one!
Sunday, September 26th 2010 at 5:33 pm |
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Sunday, September 26th 2010 at 2:29 am |
Great post! I want to see a follow up to this topic..
Friday, October 1st 2010 at 9:26 am |
We’re watching this one!
Saturday, September 25th 2010 at 8:44 am |
Thanks for this great post. The info I have gained from your blog is truly encouraging
Saturday, September 25th 2010 at 8:16 am |
Great post! I want you to follow up on this topic 😀
Carlo
Friday, October 1st 2010 at 9:27 am |
I suspect we’ll be learning more than enough to follow-up on!!
Friday, September 24th 2010 at 1:47 pm |
Hey Burton, I don’t think so!?
Thursday, September 23rd 2010 at 7:19 pm |
Great read! I want you to follow up on this topic 😀
Friday, October 1st 2010 at 9:30 am |
It’s fascinating — will do!
Tuesday, September 21st 2010 at 4:55 pm |
I really enjoy the article. Really, thank you! Much obliged.
Thursday, September 9th 2010 at 12:04 pm |
Wow very interesting! Thanks for this.
Tuesday, September 14th 2010 at 12:03 pm |
You’re quite welcome!
Wednesday, September 8th 2010 at 1:34 am |
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Thursday, September 9th 2010 at 10:22 am |
Wow! That’s a lot of superlatives! If you have a minute, let me know what you like most about it.
Wednesday, March 14th 2012 at 6:38 pm |
Thanks a lot for being the lecturer on this topic. I enjoyed your article very much and most of all enjoyed reading the way in which you handled the areas I regarded as being controversial. You are always extremely kind towards readers like me and aid me in my living. Thank you.
Wednesday, March 21st 2012 at 9:24 pm |
Sad but true — looks like the writing is on the wall on this topic!