E-Newsletter Advertising

Sending out your own e-mail newsletters and promotions can be highly effective, but it’s not the only form of e-mail marketing. Advertising in other companies’ e-newsletters should be a part of the overall online media strategy. Advantages of e-newsletter advertising are:

1. Engaged and qualified audience

Your customers and prospects rely on e-newsletters as an information source. Your ads in e-newsletters put you in front of an audience who is looking to learn about products and services like your own with a potential intent to purchase.

2. New leads

Advertising in other companies’ e-newsletters exposes your company to a target audience who may not be customers or prospects already.

3. Connection with a well-known publishing brand

E-newsletter advertising provides an opportunity to build credibility through a relationship with a respected information source.

4. Increases your own e-mail subscriber database

E-newsletter ads can be used to collect e-mail addresses of new prospects, and grow your own in-house list.

5. Delivers hard-to-reach prospects

E-newsletters that are targeted to specific industries allow you to connect with hard-to-reach prospects or gain visibility in new markets.

6. Ability to segment

Some publishers allow segmentations of their subscriber lists, sending specific content to certain groups. This would enable you to personalize your advertising message to different groups within the subscriber list.

7. High delivery and open rate

Electronic newsletters land your advertising message right in your prospect’s email inbox. Your customers sign up to receive e-newsletters, so your message is received in a welcome context. Since subscribers accept emails from the publisher, there is less likelihood of email bouncing or ending up in a spam filter.

8. Measurable ROI

Because e-newsletters are subscription-based, publishers are able to measure their performance. They are not only able to measure the open rate, but also see who opened the email and who clicked on your ad. To boost your click-through rate, consider offering something of value – a discount, free shipping, case studies, webinars, etc.

9. Save money, resources and time

An e-newsletter advertising campaign increases your visibility to potential customers without the need for time-consuming list maintenance and content creation. Ads are quick, easy and less costly to create.

Contact Applegate Media Group at 887.515.5557 or info@applegatemediagroup.com to put together a targeted e-newsletter campaign for your business.