| THE DECADE IN REVIEW |
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| Metric |
2000 |
2009 |
% Change |
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| Text Messages monthly |
450 million |
83+ billion |
18419% |
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| Google Searches monthly |
112.5 million |
6.75 billion |
5900% |
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| Home Broadband use |
3% |
63% |
2000% |
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| DVR households |
3.5 million |
31 million |
786% |
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| Time Spent online |
30 minutes |
4 hours |
700% |
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| Social-network use |
8.00% |
46.00% |
475% |
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| Online ad spending |
7.2 billion |
23 billion |
219% |
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| TV channels |
61 |
130 |
113% |
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| Online purchasers |
28% |
55% |
96% |
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| Own Cell phone |
50% |
85% |
70% |
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| Cost of 30-second Super Bowl spot |
2 million |
3 million |
50% |
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| Internet use |
53% |
75% |
42% |
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| National cinema box-office take |
6.7 billion |
9.4 billion |
40% |
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| Total ad spending |
102.7 billion |
141.7 billion |
38% |
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| Credit card users |
159 million |
181 million |
14% |
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| Hours of TV watched |
52 |
58 |
12% |
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| Dial-up use |
40% |
10% |
-75% |
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| “2000” is defined as year 2000 data point or the earliest date tracking became available. “2009” is defined by most recent data available as of 1.6.10 |
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| Multiple research sources utilized in the preparation of The Decade in Review. Contact AMG for complete source listing. |
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January 13, 2010 @ 2:43 pm
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